CFDR vs. ServiceMaster Restore: Local Vetted Pro vs. a Roark Capital Franchise
ServiceMaster Restore is owned by Roark Capital, a private equity firm that also owns Arby's, Focus Brands, and dozens of other consumer brands. When you call CFDR, you reach Ryan — a Central Florida native who answers personally, not a Roark Capital call center routing you to a franchisee.
Call 321-420-7274 — Talk to RyanServiceMaster Franchisees Pay 8–10% in Royalties to Roark Capital. You Pay for That.
When a ServiceMaster Restore crew comes to your home, a portion of every dollar they charge goes directly to Roark Capital corporate — not into your restoration. The pros in our network are independent locals. No royalties, no brand fees, no private equity overhead. Their pricing reflects actual local market rates for the work, not a corporate fee structure.
The Full Comparison
No spin. Just the facts.
| Factor | ServiceMaster Restore | CFDR Pro Network |
|---|---|---|
| Who answers your call | National call center — routed to nearest ServiceMaster franchisee office | ✓ Ryan Solberg — the owner, personally, in under 60 seconds |
| Response time | 1–3 hours typical; longer during hurricane season surge events | ✓ Vetted local pro targeted on-site within 60 minutes |
| Full restoration scope | Mitigation-focused at most franchises; reconstruction varies by location | ✓ Full restoration: water mitigation, mold remediation, and complete rebuild |
| Mold remediation license | Franchise-dependent — Florida MRSR licensing compliance varies by franchisee | ✓ Florida Mold Remediator License MRSR5370 — network pros licensed in-house |
| Corporate overhead in pricing | Franchisees pay 8–10% royalties to Roark Capital — built into every quote | ✓ Independent local pros — no franchise fees, no corporate royalties in your price |
| Insurance documentation | Mitigation estimate; reconstruction estimated separately if offered at all | ✓ Full Xactimate estimate: mitigation + mold + rebuild — one scope your insurer processes end-to-end |
| Single point of contact | Franchisee office — may handoff to separate mold and rebuild contractors | ✓ Ryan coordinates everything — one call, one matched pro, start to finish |
| Local knowledge | Roark Capital corporate playbook — standardized process regardless of local conditions | ✓ Central Florida natives — familiar with local permit offices, carriers, and material suppliers |
| Crew continuity | Rotating franchise staff; project manager turnover common on multi-week jobs | ✓ Same matched crew start to finish; Ryan stays in the loop on every job |
| Owner accountability | Franchisee → ServiceMaster → Roark Capital escalation chain for complaints | ✓ Ryan's personal cell from Day 1 — one-level accountability, no escalation chain |
One Call. Full Restoration.
No private equity chain between you and your restoration pro.
Ryan answers — not a Roark Capital call center
ServiceMaster's call routing system sends you to whichever franchisee is nearest. Ryan answers directly, in under 60 seconds, 24/7. He asks three questions, tells you exactly what's happening, and dispatches the right matched pro for your specific damage. His cell number doesn't change and doesn't go to voicemail.
Full scope under one contract
ServiceMaster franchises typically stop at mitigation. Reconstruction is either excluded entirely or handled by a separate subcontractor you coordinate yourself. CFDR network pros handle the full scope — water extraction, drying, mold remediation, drywall, flooring, and final finishes — under one Xactimate scope and one contract.
No Roark Capital royalties in your quote
ServiceMaster franchisees pay ongoing royalties and brand licensing fees to Roark Capital. That corporate overhead doesn't disappear — it becomes part of the price they charge you. Independent pros in the CFDR network pay no franchise fees. Their pricing reflects actual cost, not a corporate fee structure.
Florida mold license in-house — no subcontractor delay
Florida law requires a licensed mold remediator (MRSR license) for all mold remediation work. Some ServiceMaster franchises hold this license in-house; others subcontract mold work, creating scheduling gaps and accountability gaps. CFDR network pros hold Florida Mold Remediator License MRSR5370 — mold is handled in-house, on the same timeline as water mitigation.
One Xactimate scope covers everything
A mitigation-only estimate is what many franchise operations deliver to your adjuster. The adjuster budgets what the estimate says — and if reconstruction isn't in the scope, it often isn't in the settlement. Our pros write a complete Xactimate estimate that covers mitigation, mold, and full reconstruction so your insurer processes the full claim in one review.
Central Florida market knowledge
Our network pros know Orlando, Kissimmee, Sanford, and the surrounding area — not a national corporate playbook applied identically everywhere. They know which local permit offices have faster turnaround, how Florida humidity affects drying timelines, and how to document claims for Citizens, State Farm, and other Florida-specific carriers.
Compare Other Restoration Companies
One call. Full restoration — water, mold, and rebuild.
Ryan Solberg answers 24/7. Vetted local pros with IICRC certification and full Florida licensing. One Xactimate estimate for the full scope.
Call 321-420-7274